Client. Nike
Title. JUST DO IT
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A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Client. Nike
Title. JUST DO IT
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A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Peter Higgins
Work
 MENTAL HEALTH RESOURCE If you ever need help, ask. |  WORLD OCEAN DAY The real danger in our oceans |  PENFOLDS Venture beyond the expected |  LONDON ZOO Animals on the Underground |
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 NIKE JUST DO IT |  NATIONWIDE home / life |  BAILEYS #BetterWithBaileys |  Skip the Cow |
 ROSEMOUNT Follow Your Nose |  KIA Return of the Stingers |  Make It Plant |  TESCO Buy One Give One Free |
 The Next Generation Railway |  THE MAY FAIR HOTEL Be Part of It |  SECOND HOME Where ideas happen |  OXFAM Make Us Go Away |
 BIG YELLOW Get Some Space in Your Life |  TYPHOO Delayed Orgasm |  HELLMANN'S BBQs love Hellmann's |  LAND ROVER New Discovery Sport Launch |
 People. Data. Technology. |  VIRGIN MEDIA There's telly. And then there's Virgin Media telly. |  SKY Bundles for Everyone |  THE JOB POST Just the Job |
 ROY CASTLE Second Hand Smoke Costs Lives |  INVESCO PERPETUAL Quiet Performers |  Your Business Superhero |  NIKE Shrink to Fit |
 LEGAL & GENERAL Every Day Matters |  All the Football |  REFUGE Domestic Violence Shouldn't Be Seen Or Heard |  HAVEN Sponsors of Primeval |
 NIKE Just Did It |  The Wonderful Everyday |  INVESCO PERPETUAL Doing Things Differently |  THE CREATIVE REBELLION Change Begins With An Idea |
 NIKE #ChasingBannister |  ONE-OFF ADS A variety of sweet ideas |  Peter Higgins Stand-Up Comedy |
About
Awards
Over the years, I've consistently created work that has been recognised in leading industry awards including Campaign, the ANNAs, the Performance Marketing Awards and winning 'Best Team' at the Cream Exhibition in 2004.
Get in touch
Over the years I've led pitches and been part of the teams that have brought agencies over £500m worth of new business for clients both big and small. Baileys, Nationwide, NOKIA, Legal & General and BIG YELLOW, to name just a few.
An ideas first creative, I've worked in most media - starting ATL and for the last few years focusing on a lot of social and digital campaigns. I’ve recently finished long-term stints at VMLY&R, VCCP, CP+B, IRIS and M&C Saatchi / LIDA. During this time, I worked on and led numerous pitches, mentoring junior creatives along the way.
Greg Milbourne and Nicky Bullard would be happy to provide references if the ones below don’t do the trick. Alternatively, you can see more endorsements on my LinkedIn profile.
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"I had the pleasure of working with Pete at Inferno. He's full of ideas, a very talented guy and extremely hard-working. If you'd like a more detailed reference, please ask Pete for my email address. Or just get him in. He's good."
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Simon Welsh
Chief Creative Officer – J. Walter Thompson, Hong Kong
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"I engaged Peter to support TheJobPost in the early stages of our launch - he immediately grasped a great understanding of what we want to achieve in revolutionising the recruitment market. As such, the quality of work and creativity was superb and good value for money as our registrations increased four fold."
John Paul Caffery
Founder – TheJobPost & Co-Founder – Reactoo
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"I met Pete Higgins at Souk a few years ago and was immediately impressed. His clarity of thought, drive and understanding of marketing problems were those of a much older and experienced creative. Since then he's got even better (bastard). So when he came to me with a crazy idea to set up an agency that was going to survive by the quality of its creative output it took me about three seconds to say yes. In fact, I think his arm is still aching from where I tried to rip it off."
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Sean Toal
Creative Director – SOUK; Creative Partner – The Creative Rebellion