Client. Baileys

Title. #BetterWithBaileys

ECD: Harsh Kapadia

Creatives: Peter Higgins & Chris Hart

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A pitch-winning campaign.

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Baileys is predominantly bought around Christmas. The client wanted to sell more bottles. So we repositioned Baileys as more than just a drink - it became a treat that can be enjoyed anytime.

 

This idea came to life in various social arenas and we even hijacked the social pages of other brands.