Client. Legal & General

Title. Every Day Matters

ECD: Al Young

Creatives: Peter Higgins & Prad Nair

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I had the pitch-winning idea 'Every Day Matters' and came up with an app as the best way to engage with people digitally. Site visitors could download the app and answer a few questions to see what type of life their financial situation would allow them to live. Each person's story is created based on the answers they give.