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Client. Nike

Title. #ChasingBannister

CDs: Peter Higgins & Greg Milbourne

A social engagement idea for Nike. It comprises an app that lets people record and post how fast they can run a mile.


It would be called 'Chasing Bannister' as he was the first person to run a mile in under four minutes. The app is launched with a four-minute film, which starts with Roger Bannister and moves on to those who have repeated his feat.

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