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Client. Nike

Title. Shrink to Fit

CDs: Peter Higgins & Greg Milbourne

This game-changing campaign for Nike would run either post Christmas when people are trying to start a New Year's resolution to exercise more or around March when they first start thinking about getting the beach body that they've always dreamed of.


It would inspire people to shrink a size by giving them no choice. They buy the size below and shrink until it fits.

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