Client. Nike
Title. JUST DO IT
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A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Client. Nike
Title. JUST DO IT
​
A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Peter Higgins
Client. Nike
Title. Shrink to Fit
CDs: Peter Higgins & Greg Milbourne
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This game-changing campaign for Nike would run either post Christmas when people are trying to start a New Year's resolution to exercise more or around March when they first start thinking about getting the beach body that they've always dreamed of.
It would inspire people to shrink a size by giving them no choice. They buy the size below and shrink until it fits.