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Client. Nike


CD: Peter Higgins

A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.

06 one day.jpg
07 if.jpg
08 should.jpg
09 tomorrow.jpg
10 will.jpg
11 could have.jpg
12 might.jpg
13 but.jpg
14 maybe.jpg
15 I was.jpg
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