Client: Royal Mail

Title: The Future. In Your Hands
Creatives: Peter Higgins & Prad Nair

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A pitch-winning, integrated campaign featuring digital, experiential and DM executions.​ Royal Mail wanted to create a brand awareness campaign to tell people that, even in the modern digital world, there's a benefit to sending and receiving letters. I came up with the idea that possibilities land on your door mat every time a letter arrives and created the line 'The Future. In Your Hands.' to help reposition the brand.

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