Client: Samsung KX

Title: Make It Happen Here
ECD: Russell Schaller
Creatives: Peter Higgins & Chris Hart

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Samsung KX is not a store. It's a space where people can make something happen - whatever that might be. For some, that’s simply a business meeting, for others it might be taking a yoga session or seeing a talk about some new tech. We wanted to reflect this attitude in our campaign and our art direction. Using abstract images, we kick-started the viewer's imagination and reinforced the idea that Samsung KX is whatever people make of it.