Client. Second Home

Global CD/Copywriter/Art Director: Peter Higgins

​

How do you entice SMEs, start-ups, freelancers and students back into using co-working spaces after they've become used to working from home during COVID? Highlight all the frustrations of working at home.

This social-first campaign featured fun content showing why people might get fed up of being stuck at home and why the daily commute might just be worth it.

​

Memberships tripled after this campaign.