Client. Second Home

Global CD/Copywriter/Art Director: Peter Higgins

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My role here was a hands-on Creative Director. I created numerous campaigns and coined the company's new slogan 'Where ideas happen' whilst also overseeing the Marketing department.

I was also responsible for agreeing and allocating budgets, setting objectives, prioritising briefs, hiring talent, monitoring OKRs, nurturing staff members, taking part in board level business discussions and generally ensuring there's a happy ship.

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