Client. St Pauls Hostel

Title. Hope Starts Here

CD/Copywriter/Art Director: Peter Higgins

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St Paul’s Hostel is based in Worcester and they wanted to highlight the immediate impact that they have on homelessness in and around Worcestershire. But before we could do that, we needed to tell people who they are. This campaign was aimed at people in the local area, as well as businesses, donors and investors. It worked across two phases.

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Phase one launched with an emotive film featuring a soundtrack by Worcestershire musician Jodie Lauren. This was followed by OOH and ambient, which deployed a clever use of media to feature our messaging in locations where people without a home might sleep. This made the issue of homelessness real by putting the problem in the world of local people who have never experienced being homeless themselves and it gained vital PR for St Paul’s Hostel.

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Phase two featured real stories and positive images to highlight the transformative power of the work that St Paul’s Hostel does, showing how lives are rebuilt, dignity is restored, and potential is realized. This phase worked in OOH, print and social.